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Janets

Strategic SEO for Janets - e-learning platform

Project Overview

Janets is a prominent UK-based e-learning platform that offers a diverse range of online courses across multiple disciplines. Competing in a saturated market, Janets has successfully garnered over 30,000 organic visitors each month and an average monthly revenue of £7,000. Despite these achievements, the company sought to enhance its online visibility and boost conversions through a targeted SEO strategy.

Clients: Janets – e-learing platform
Category:  Strategic SEO
Website Link: https://www.janets.org.uk/
Dates: 25 August 2024

Browse Project

Project Objectives

  • Increase Organic Traffic: Enhance the website’s visibility on search engines to attract more visitors organically.
  • Boost Course Visibility: Highlight the platform’s courses to a broader audience, driving higher enrollment and conversions.
  • Technical Optimization: Ensure a smooth user experience through technical SEO enhancements, making the site faster and more user-friendly.

Challenges

  • Competitive Market: The e-learning industry is highly competitive, with several established players dominating search results.
  • Balancing Act: Continuous addition of new courses and content needed to be balanced with ongoing technical optimizations.
  • User Experience: Maintaining an intuitive and user-friendly interface while incorporating advanced SEO strategies was critical.

Projects Solution

  1. Keyword Research and Analysis
    An in-depth keyword analysis was conducted to identify high-potential keywords that align with Janets’ course offerings. This involved:
    Targeting High-Competition Keywords: Despite the challenges, targeting competitive keywords was essential to compete with major players in the industry.
    Focusing on Niche-Specific Keywords: To cater to different audience segments, niche-specific keywords were strategically used.
    Continuous Refinement: The keyword strategy was regularly updated to stay aligned with changing trends and user behaviors.

  2. Content Planning and Optimization
    Effective content planning was crucial for SEO success. This included:
    Developing a Content Calendar: A systematic approach to producing and updating course descriptions, blog posts, and educational resources.
    Optimizing Content: Each piece of content was optimized with relevant keywords, structured headings, and clear meta descriptions.
    Regular Updates: Existing content was regularly revised to ensure it remained relevant and continued to perform well in search rankings.

  3. On-Page SEO
    Optimizing on-page elements helped enhance the website’s overall SEO performance:
    Optimizing Key Elements: Title tags, meta descriptions, image alt texts, and internal links were meticulously optimized.
    Schema Markup Implementation: To improve how courses are displayed in search engine results, schema markup was added, leading to higher click-through rates.
    Focus on User Experience: Ensured that the website’s content was easily accessible, well-organized, and valuable to users.

  4. Technical SEO Improvements
    Technical SEO played a significant role in enhancing the site’s performance and user experience:
    Comprehensive Technical SEO Audit: Identified and resolved issues related to site speed, mobile optimization, and crawlability.
    Improving Site Speed and Responsiveness: Website loading speed and mobile usability were optimized to provide a seamless experience for users.
    Regular Sitemap and Robots.txt Updates: Ensured that search engines correctly indexed the website.

Results

The SEO strategies implemented have yielded remarkable results for Janets:

  • Organic Traffic: The website consistently receives over 30,000 organic visitors per month, reflecting a steady growth in visibility.
  • Revenue Growth: Monthly revenue now averages over £7,000, driven by improved course visibility and user engagement.
  • Technical Performance: Faster load times, enhanced mobile usability, and a seamless user experience were achieved through technical SEO improvements.

Key Takeaways

The SEO strategies tailored for Janets have significantly enhanced their digital footprint in a competitive market. By focusing on robust keyword research, strategic content planning, and meticulous technical optimizations, Janets has not only boosted its organic traffic but also improved its revenue. This ongoing effort will continue to support the platform’s growth and long-term success.

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